How to find a cosmetic manufacturer

A clear, repeatable process for going from product idea to a manufacturer that will actually make it.

1. Decide stock vs. custom

Stock (white-label) formulas you simply brand are the fastest and cheapest way to launch. Custom formulation gives you something unique but costs more and carries higher minimums. Most first-time brands should start with stock.

2. Build a shortlist

Find labs that publicly accept small or startup orders — like the ones in our directory — rather than emailing factories at random. Aim for three to five that match your product type and region.

3. Ask the right five questions

Minimum order per SKU? Per-unit cost at that minimum? Sample availability and cost? Who handles safety/compliance (CPSR in the UK/EU, MoCRA in the US)? Lead times for first run and reorders?

4. Order samples before you commit

Never approve a production run on a spec sheet. Feel, smell and wear the product first.

5. Watch for red flags

Vague pricing, no written MOQ, pressure to order large, or no compliance answer are all reasons to move on.

Example starting points